Unleash the power of color through a diverse landscape of engaging media channels.
Leveraging the use of vibrant and colorful campaign assets for Les Couleurs Le Corbusier, hi-gloss launched a media program focused on amplifying the videos and custom content through print, digital, and social media channels in partnership with prominent advertising outlets.
In order to activate impactful social media campaigns and engaging custom content, hi-gloss aligned the Les Couleurs Le Corbusier campaign with three tastemakers based in Rado’s three key target markets: New York, L.A., and San Francisco.
The campaign culminated with three dynamic events. The first was held at the apropos Color Factory in Manhattan featuring a tastemaker panel that discussed Le Corbusier’s color theory. The next was a shopping event at Macy’s Herald Square that included a Masterclass hosted by Elle Magazine’s accessories editor. Lastly, a celebratory luncheon recognizing women in the arts during Art Basel 2019 at Fontainebleau Miami Beach. Each event offered opportunities for guests to engage with the collection and sparked organic social media interactions.