May 24, 2019 | by hi-gloss
Stories, they are everywhere. Everyone has a story, so does your brand. Yeah, seems obvious or even basic, but with so many options for distributing content, brands are often distracted and miss the mark. Posting and updating myriad social channels is great, but what about your own storytelling platform? Let’s not call it a blog, but you get the point. Some hospitality brands are already telling their stories in ways that changes the look and feel of traditional hotel websites, and it’s about time.
The average consumer – including you – gets inundated with direct and integrated advertising campaigns on every media screen they view. Telling stories more creatively and with actual useful information is helpful to drive engagement to your potential guests and keeps your customers in the loop. Whatever CMS (Content Management System) you use to create your website, the user facing design and delivery coupled with thoughtful stories will easily set you apart from your competitors. Crafting stories within the context of guest experiences and destination amenities are important touch points for consumers. Aside from the friend’s and family based recommendations usually sought by consumers when making decisions on where to go and what to buy, if you can reduce the amount of places the consumer has to search to find this information, you are providing convenience.
However you want your hotel guests to feel when they arrive, your website should reflect the same branded experience and sentiment. Make your website a cohesive narrative, always telling stories to drive engagement and build anticipation. Avoiding the urge to perpetuate a hard sales pitch, storytelling feels more native and organic, non-threatening. Turn your blog into a digital publishing hub where users will be compelled to subscribe to your content, because they find it insightful and valuable. Some brands accomplish this by using beautiful fonts and images, subtle animations and layout behaviors to deliver the content experience. Simply put, your user experience should be user-friendly and always on-brand and people-centric.