Digital, Social and Out of home are on the forefront of the efforts

October 20, 2020 | by hi-gloss

hi-gloss is behind the media strategies as well as content partnerships with U.S. publishers in an effort to increase the brand’s awareness and will also be engaging social influencers across the country.

hi-gloss has engaged Conde Nast as one of the partners for digital and social distribution. The strategy will also include a heavy focus on out of home billboards and digital boards strategically placed in top markets including, Los Angeles, New York and Miami. In addition, hi-gloss will be creating custom editorial content, together with influencers on behalf of the watch brand.

The Longines Spirit collection is designed in the same manner as the timepieces of the famous pioneers as they conquered the air, land and sea relying on their Longines time instruments. Legendary aviators and explorers like Amelia Earhart, Paul-Emile Victor, Elinor Smith and Howard Hughes put their trust in the winged hourglass brand on their incredible journeys. Today, Longines presents new timepieces that are a testimony to their pioneering spirit. A glowing tribute to these exceptional men and women who, by a record, an exploit or a display of courage, have left their mark on history – encouraging new generations to push the boundaries.

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