RADO Switzerland names hi-gloss its U.S. media agency of record
August 1, 2018 | hi-gloss | by hi-gloss
Independent brand strategy and creative media agency, hi-gloss, announces watchmaking Switzerland company, RADO as the newest addition to their client roster. RADO is a global brand that fuses innovative and revolutionary designs to provide beautiful and durable watches that last a lifetime.
hi-gloss will develop media strategies for the brand, as well as leading all U.S. media buying and planning, including managing new partnerships with publishers. In the spirit of maintaining a global presence, hi-gloss plans to elevate the awareness of RADO’s cutting edge timepieces and develop ways in which RADO connects with their consumer through disruptive, yet engaging brand tactics. “We are excited about the opportunity to increase the reach and influence that RADO has as pioneers in the watchmaking industry”, says Robert Villazón, Founder and CEO of hi-gloss.