Club Med North America names hi-gloss its agency of record
August 1, 2020 | hi-gloss | by hi-gloss
Independent brand strategy and creative media agency hi-gloss© is named agency of record for Club Med North America. The pioneer of the all-inclusive resort, Club Med’s mission is to set families happy and free with curated vacation packages in breathtaking international destinations.
With the appointment as their creative services agency of record, hi-gloss will helm the execution and roll-out of Club Med’s North America marketing strategy. hi-gloss’ scope of work will include strategy, advertising, branding, creative, copywriting, and social media and will leverage the agency’s 15+ year expertise in the hospitality and tourism industries.
“We are thrilled to partner with the Club Med team and look forward to bringing a new perspective to the brand—one which continues to reflect their legacy while introducing the brand to new audiences,” said Roberto Villazón, Founder and CEO of hi-gloss.
As the original international resort chain and architect of the all-inclusive concept, Club Med continues to revolutionize the family vacation since its founding in 1950. With 65 award-winning resorts worldwide, families can choose between a tropical oasis or thrilling ski retreat tucked away in the world’s most beautiful locations. Club Med’s selection was based on hi-gloss’ successful track record of servicing hospitality and tourism brands as well as the ability to capture the brand’s voice through a timely and compelling campaign pitch.
“At Club Med, we continually challenge ourselves and our agency partners to concept innovative brand communications that resonate and inspire curiosity, a deep sense of happiness, family reconnection and wanderlust in the North American travel market, said Kevin Armstrong, Brand Communications Director for Club Med Club Med North America. “We’re excited to welcome hi-gloss as our new Agency of Record in order to bring their unique creativity and hospitality experience to our growing business in the all-inclusive resort category.”
The partnership begins on August 1st, 2020, following the launch of “Let’s Play Again”—a new campaign conceptualized by hi-gloss, that will respond to the tourism market rebound by bolstering Club Med’s brand equity and connect with untapped audiences looking for freedom, happiness and a much-needed getaway.
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