Goldman Global Arts launches new website
January 31, 2020 | by hi-gloss
Goldman Global Arts (GGA) launches new website just in time for the 10th Anniversary of Wynwood Walls during Art Basel 2019 and their groundbreaking partnership with the NFL for Super Bowl LIV. hi-gloss developed the GGA brand in 2018, and the next step was to design a website that showcases the breadth of their artistic initiatives. From inception to execution, it was crucial that hi-gloss reflected the spirit of GGA by positioning the brand as a transformative community-builder through public art. The outcome is a vibrant collection of GGA’s collaborations and projects in one digital space that aligns with the brand’s business objectives.
As a leader in street art curation, GGA needed an enhanced digital home to effectively communicate their growing number of projects and press coverage. The GGA website—which is now live—incorporates a blog-style design that allows for visitors to seamlessly explore past, current, and future projects.
GGA + NFL Super Bowl LIV Partnership
To celebrate the 100 seasons of the National Football League (NFL), GGA and the NFL partnered to make an artistic statement at Super Bowl LIV across Miami. A curated group of artists including Tristan Eaton, Dasic Fernández, Joe Iurato, Kelsey Montague, and RISK will be showcasing their work through various platforms all highlighting different aspects of NFL100. For the first time ever, cultural relevance to the city and stadium will play a leading role in the Super Bowl Game Day Ticket and Commemorative Program. The five artists have been commissioned to create and integrate large scale murals, sculptures, and building wraps into the Super Bowl LIV experience like never before.
Additionally, GGA collaborated with Wilson and the NFL to create three limited-edition footballs inspired by the iconic style and colorful culture of Miami. Partnering with Peter Tunney, Tavar Zawacki, and Fluke—artists based around the world and part of the Wynwood Walls collective—these footballs put an international perspective on a uniquely American game that has become a global spectacle.