Staying true vs. selling out
September 5, 2019 | by hi-gloss
Have you ever compared a person’s online profile photo or food pictured on a menu to the in-person or real-life version? Well, your hospitality customers are always comparing their experience versus what your brand thinks it is creating. How do you maintain a consistent and inspiring brand experience while selling out? Yes, you read that right. Selling out is not a bad thing, it just means that hotel rooms are filled, restaurants and bars are buzzing with steady business. The challenge is selling out without diluting the soul of your brand, it is a tricky balance to strike. Let’s dive in.
Creating an Inspiring Brand
Starting with your brand’s persona, define how it should be born into a market of consumers who will constantly scrutinize and amplify – through social media – the experiences you intend to create. The focus should be to create an irresistible and inspiring brand. This goes beyond just stunning architectural designs, unique amenities, and mind-blowing ongoing programming. All those are important, but what is your hotel brand’s place in this world? Creating an inspiring brand takes into consideration the interests on its customer base. Inspired clients will often lead to loyal ones; never underestimate or take for granted the value of someone falling in love with your brand. Your goal is to create within your brand’s DNA, not just to hop on a cool trend within the social good space. Stay true to your brand’s persona while aligning your experiences with the customers who identify with what you stand for.